In the fall of 2005, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first TOYWATCH. A lightweight, oversized plastic watch, inspired by high design timepieces,. An anti-luxury statement in a luxury obsessed culture, TOYWATCH has become the “it” wristwatch and the “must-have” item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press. It was also chosen as one of Oprah’s Top Picks in late 2007.
TOYWATCH watches are available in North America at such reputable stores as Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and Bloomingdales. They became available in Canada within the last 18 months and can be found in nearly 40 stores in Canada, with more coming on board each week. You can find the closest one near you by viewing our list of retailers.
Fans of TOYWATCH include Oprah, Madonna, Leonardo di Caprio, Sienna Miller, Clive Owen, Jessica Alba, Owen Wilson, Uma Thurman, Katie Holmes, Michael Jordan, and Sylvester Stallone, as well as a list of many others you’ll see in our Famous Wrists section. TOYWATCH has been featured in the Canadian media on CTV, Urban Rush, and City Line as well as in Flare magazine, Clin d’Oeil magazine, and the fashionable Sweetspot.ca website.